JASPER THE DOLL MINI-WEAR ACTIVATION

Jasper, a plastic doll and viral TikTok sensation is known best for their raspy voice and chaotic antics. Jasper was caught "undressed" for the first time on video & fans took notice. Hanes, the apparel and underwear brand, jumped to Jasper's aid in effort to bring comfort to the doll amidst their scandal.

We employed a seamstress to craft Jasper-sized Hanes products mimicking the recently launched Hanes Originals line. The broader brand campaign touted "Hanes: The Invention of Comfort," and supplying Jasper with a custom mailer extended the comfort to all. We replied to Jasper's original video & left both Jasper and their community gagged.

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Jasper not only made a TikTok thanking us for the gift, but continued to wear the Hanes Originals Collection in eight additional posts — all for free — out of sheer love for the kit.

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KEY HIGHLIGHTS

• Record Breaking ROI: Achieved an impressive 8.2:1 return on ad spend with a budget of less than $2K.

• Viral Engagement: Generated over 1M impressions and 174,810 engagements by tapping into Jasper’s widespread popularity.

• Sustained Impact: Jasper’s ongoing posts featuring the Hanes set added upwards of 870,086 impressions and 146,497 engagements beyond the initial interaction.

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Credits

Agency: The Martin Agency

Social Creative Lead: Nadezhda Camperlengo

Social Media Manager: Megan Craig

Strategist: Alana Gleason

Account Supervisor: Megan Spiess