SOCIAL MAILER | HANES

 

Getting ghosted by your situationship is uncomfortable, but getting over it doesn’t have to be. In honor of #SpookySzn, we surprise-and-delighted users on TikTok + Instagram who had blessed our feeds that year with their situationship “ghost stories” with The Mourning Kit.
 

Each item within the kit and its subsequent benefit were matched with a symptom of grieving from getting ghosted: sage (for clearing the air), tissues (for tears), a newspaper (filled with custom obituaries based on each recipient’s story), and of course the newest line of Hanes Originals to make yourself comfortable through it all.

 

KEY HIGHLIGHTS

•  2.19:1 ROAS (return on ad spend). 4.1M potential impressions.

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