HANES ORGANIC SOCIAL
Our close-knit team handled all aspects of production as well: locations, talent, prop design, content capture, and edit. The overall production was intentionally lo-fi, invoking the feel of UGC — a key chapter of our social playbook I co-authored.
KEY HIGHLIGHTS
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Operational Overall: The social studio overhaul boosted efficiency, cut costs, and enabled rapid response to trends—resulting in a nimble, always-on strategy that keeps Hanes relevant in the fast-paced digital world.
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UGC Resharing to Original Content: Upgraded from UGC to original content, strengthening brand presence and engagement.
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Creative Vision Workshops: Aligned Hanes and agency teams on a forward-thinking vision for year-round content strategy.
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Social Playbook Development: Built a playbook for consistent, strategic content across all platforms.
Credits
Agency: The Martin Agency
Production Partner: Superjoy
Production Lead: David Freeman
Associate Creative Director: Rushil Nadkarni, Avi Steinbach
Social Creative Lead: Nadezhda Camperlengo
Social Media Manager: Megan Craig
Strategist: Alana Gleason
Art Director: Lacey Tobler
Copywriter: Ryan Cuming
Account Director: Katie White
Account Supervisor: Megan Spiess
