GRO YOUR OWN | MIRACLE GRO

 

There’s no better day to start an edible garden than on a day full of edibles...4/20. Miracle-Gro hijacked this cultural moment by encouraging their followers to #GrowYourOwn edible garden to promote their new Organic portfolio of products.
We created Edible Gardening Kits filled with all the essential supplies to start an edible garden and shared the kits with dozens of influencers, including celebrity chef influencer, edible gardener and 4/20 enthusiast Action Bronson.

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Within the first two days of launch, our content gained us over 1,800+ followers across Instagram and TikTok, and performed significantly above organic social benchmarks for the brand, including over 1,000x above benchmark for TikTok engagement.

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